For those of you not from Sydney, the Oxford Art Factory is a stalwart on the local live music scene and you can always be certain you will get a seriously great line up. This is my first TWL contribution and my first time to Rare Finds, who are an independent boutique PR agency and record label. Each month the crew at Rare Finds showcase some of the best upcoming Australian artists/bands and once again they have brought together another great night, with a trio of fresh-faced New South Wales bands to kick-starting the Easter Long Weekend.
It really is hard to have a bad time at Oxford Art Factory, where the ceiling is covered in records, where the stage is tiny and intimate, $6 Swedish Pistonhead tinnies are on offer and entry is free if you subscribe. Despite the fact that Gypsy and the Cat where making a comeback visit to Australia and playing in the next room for the Sydney leg of their Australia wide tour. (The Wandering Lamb was there too) there was a great local buzz here. There is always something special about seeing local bands too, the dedicated friends who know all the words to all the songs and rock up to every single gig in full support and this spirit was captured perfectly tonight with the entire night feeling like we were in our mate’s garage watching our “friend’s band”.
Hyped up from the electronic psychedelic sounds of Nocturnal Tapes, who played a typically solid set and affirm themselves as a band to watch, Why We Run brought the pace down a notch with their unique sound. Their set began with a great wall of sound, the overwhelmingly immersive set filled the bar and instantly appeared to mesmerise the crowd. Playing through their set the bands sound became almost clearer and stripped back, giving way to their dark hooks and dream-sequence melodies. Songs like ‘Comfortable Lie’, showed off the bands slick and considered sound. Lead vocalists, Nic Cogels, was a standout, his ethereal voice layered against the sound of earthy guitars and keyboards that all worked perfectly together.
Why We Run have tapped into a unique and original Australian sound that delivers cataclysmal rich music. You can feel the roots of their inspiration could sit comfortably with the likes of fellow contemporary Australian bands The Jezabels and Big Scary. This is not an unfamiliar sound, the way that Why We Run offer their own dreamy melodic angst with bittersweet undertone that make them a band with a lot of potential, and songs that get under your skin.
Their most recent single ‘A Moment to Return’ was released late last year and since then has caught the attention of Triple J and local radio stations around the country, and for good reason too. More uplifting than a few of their other songs, ‘A Moment to Return’ has a lighter and ethereal sound but never compromises in terms of the way lay the song is layered with each instrumentation.
We urge you to keep an eye out for these guys, 2016 is going to be a big year for them.